Vin Hunter is a Prosecco brand with an outdated package design that needed re-branding. The new design needed to connect better to the name of the wine, Vin (Wine) Hunter, and stand out on the shelf.
Design Objectives
The new concepts we explored ranged from illustrative to iconic and minimal.
The new design needed to scale to other wine varieties such as Pinot Grigio and Cabernet Sauvignon, as well.
