Viama is an Italian wine brand within the cooperative winery of Cantina di Soave in the Veneto region of Northern Italy.
Project Overview
This was a unique project in that the original product line was a boxed wine in the shape of a purse. The target for the existing package was women and they wanted to provide a 750ml option to their customers.
Design Objectives
All explorations were based on the boxed wine package art with strong focus on the diagonal lines and diamond shape.