Viama Wines

veneto, Italy

Viama is an Italian wine brand within the cooperative winery of Cantina di Soave in the Veneto region of Northern Italy. 

Project Overview

This was a unique project in that the original product line was a boxed wine in the shape of a purse. The target for the existing package was women and they wanted to provide a 750ml option to their customers.

Design Objectives

All explorations were based on the boxed wine package art with strong focus on the diagonal lines and diamond shape.
Design Explorations

Final Result