Painted Gate

California
Before redesign

Project Overview

Painted Gate is small production winery that focuses on the burgundy varietals grown in the Sonoma County of California.  They were getting feedback from their buyer that the current branding was too classic and traditional and need a label refresh that would appear to younger consumers.  The new design needed to retain a modern sophistication yet feel less traditional.

Design Objectives

The new ideas I presented ranged from modern and colorful to delicate and feminine to rustic and masculine.
Some concepts focused on the gate icon, a key and lock, and others a sense of place beyond the gate.
Design Explorations

Final Result