Duca del Frassino

veneto, Italy
Before redesign

Project Overview

Duca del Frassino is part of the Italian cooperative winery, Cantina di Soave in the Veneto region of Northern Italy. This was a very fun and different design project in that it was an Italian boxed wine redesign that needed to appeal to the younger millennial generation of wine drinkers.

Design Objectives

We provided several modern and colorful options with that would really stand out on the shelf.
Some of brand's grape varieties  were relatively unknown, such as Garganega and Corvina.  So we wrote educational content and created a fun doodles to engage the consumer. 
Design Explorations

Final Result